About YANNARA
Skincare can be thoughtful without being complicated — and effective without being aggressive. This is the human intention behind the work.
Why YANNARA Exists
YANNARA was born from years of working closely with people, skin, and care — observing how often skincare becomes overwhelming, reactive, or trend-driven.
The goal was not to create more products, but to create a clearer way of formulating and choosing.
Two Nurses Who Formulate
YANNARA was co-founded by Rudolf Ian Ballena and Julie Valenzuela Ballena — both registered nurses.
Years of caring for patients taught them how skin responds to stress, treatment, and daily life — and how often skincare adds noise instead of relief. That clinical perspective, paired with training in biology and a close study of cosmetic formulation, shapes every decision YANNARA makes.
It shapes what's inside, too. Built around Filipino heritage botanicals — pili, elemi, and moringa — YANNARA reflects where its founders come from as much as how they think.
Together, that perspective runs through everything — from how a formula is engineered to how each ritual is designed to feel on the skin.
What Caring Teaches
Caring for people teaches restraint — when to act, and when not to.
That same restraint guides YANNARA's formulations. Each ritual is designed to support the skin without overwhelming it, respecting both biology and experience.
A Few Simple Principles
- Clarity over complexity
- Structure before claims
- Sensation as part of efficacy
- Care as an ongoing practice
These principles keep the work grounded.
Consistency Over Speed
YANNARA is built deliberately — prioritizing formulation integrity, sourcing responsibility, and thoughtful growth.
Expansion is considered carefully, with the belief that consistency matters more than speed.
Skincare that feels considered — not urgent.
Every ritual is an invitation to slow down and choose with intention.
